150+ companies. One supplier gateway. Most international businesses have never heard of it.

MUSAHAMA is PIF's Local Content Growth Program, and the MUSAHAMA Platform is the single hub where PIF and its 150-plus portfolio companies discover and connect with suppliers.

That portfolio is where much of the Kingdom's transformation is being built: ROSHN, Red Sea Global, Qiddiya, Diriyah, NEOM, ACWA Power, Saudi Electricity, stc, Ma'aden, Ceer and many more.

How it works

1. A supplier registers once on the platform, instead of repeating the process with every company.
2. Suppliers are matched to portfolio companies by product category and local-content performance, so the right buyers see them.
3. Portfolio companies use it to find high-performing local suppliers, which is exactly what PIF's local-content policy pushes them to do.

Around it sits the Supplier Development Program, which offers financing and capability-building support to help suppliers grow into Tier 1 and Tier 2 roles.

Companies that set up correctly, with the right activities, classification and a local-content plan, get discovered. Companies that arrive as a foreign branch selling from abroad do not. Local-content scoring rewards Saudi hiring, local purchasing and local manufacturing, so the structure you choose on day one shapes your score for years.

Sources: PIF, MUSAHAMA Platform; author's practice.